![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/0b49c8d5-01ca-4be8-9122-5f22e1cb541c_rw_1200.jpg?h=2cb277461a7b9ab8e3fab542b7828692)
This logo was created for this project, and is based on the signage outside the shop, set in ITC Benguiat.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/c1156361-fab1-4102-a28b-b14f899a513d_rw_3840.jpeg?h=58704fe6b76f9e7689b9c2ad766c6621)
The Iliad Bookshop occupies a street corner in Burbank, and is decorated with an extensive mural and large sculptures of books.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/57ed3d46-0742-4cfb-9b03-93e861d628d2_rw_3840.jpg?h=498e22b0e4cf6086759536f9dce35dd6)
Instagram feed ads, focusing on the "Find your treasure" messaging.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/9bd33060-bcf1-4bdd-86a7-877e5f6dcaeb_rw_3840.jpg?h=b1b341fb88127528499f6ffb66cdd0a1)
Instagram story ads, with an emphasis on creating the vibe of being in an old used bookshop.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/0fefa6f9-fa8f-4634-8d1c-0fe3dd8b8194_rw_3840.jpg?h=44df3d4471818d0142b1bc7dea98db47)
Facebook feed ads, with the same messaging and imagery as the Instagram feed ads.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/aaf2f6af-f27d-4892-a0c2-1b5300889f1d_rw_1920.gif?h=2e7d5c862d61070befebf3080c654b66)
Instagram carousel ads, with a focus on what it looks and feels like to shop in-store instead of online.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/09f63c9b-71b5-45c3-b4ad-13025457edf8_rw_1200.png?h=1aa74db517a140cde2b1e182a128cd7f)
Welcome email, letting subscribers know what to expect once they've signed up.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/a36425a9-8b99-406a-9b86-9e4d70fdc999_rw_1200.png?h=e4bb3bab6fefa96018925d461ffc0e2c)
Example of a promotional email, to be sent out approximately once a month.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/dd9c3947-96cc-4d49-9245-2352400ce540_rw_1920.jpg?h=c6a3937be0bbe4b94c76818ffca9f9a9)
The Iliad's email newsletter, Cats and Curiosities, redesigned. The newsletter includes shop updates, the staff's favorite books, a featured rare book, recent blog posts from the website, and photos of the shop cats.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/300d1504-d334-40b7-bc49-943c4f94d87e_rw_3840.jpg?h=e1f0911bcef64408ee704f46c51a8e50)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/32491dda-132e-4222-8cb0-9c61f7edc94c_rw_600.jpg?h=de9f8a00f85a8fa6913c04230136d086)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/a68f83e3-6a1a-4525-974c-e87a9e3fc6ef_rw_1200.jpg?h=5b760c8d9ca427aafa1b8c4143637910)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46d40b83-39d1-428f-be59-44f5deba5924/cea1e3a9-f5b1-4d0b-81f9-6fcfdbd3bd55_rw_1200.jpg?h=e849040a4c670db4b942f87524af9ffa)