Create a logo and identity system for the 2019 summer Shakespeare in the Park season. This includes: logo, stationery, miniature style guide, website design, street banners, posters, staff and media passes, tickets, a brochure/event guide, and souvenir goods.
Shakespeare in the Park is a free, summer-long event in Central Park in New York City, produced by The Public theater. The Public puts on three plays over the course of the summer; the Summer 2019 season included Much Ado About Nothing, Coriolanus, and the play version of Disney's Hercules. The plays are free to anyone who is willing to stand in line for a ticket, and performed in the open-air Delacorte Theater. It's an exuberant, memorable summer tradition, and brings centuries-old plays to life for a new audience.
A bright, but not juvenile, color palette helps portray the excitement and vitality of seeing a play live, and handmade elements used in season-specific designs (posters, tickets, etc.) add a fun and edgy vibe.