Create wayfinding signage for the Woodbury University campus to welcome students and faculty back to in-person learning and spread a positive, playful attitude while reminding them of important Covid safety protocols.
A bright—but not juvenile—color palette and use of Cera Pro for all typography fit within the school's existing brand guidelines and and possess an exuberant character. The illustrated owl takes after the school's mascot, Woody the Owl, and appears in different places throughout the branding to provide a friendly face.
At the time this was created, the school was encouraging students and faculty to travel on a one-way path through buildings as a way to enforce physical distancing. Thus, each building needed a distinct entrance and exit, which became the centerpiece of our project. Other signage that served as reminders for wearing masks and staying physically distanced included wall signs, sandwich boards, and floor dots at benches.
This project was completed as an interdisciplinary team led by Cate Roman and Jeanine Centuori. I worked with graphic designer Nya Walker and architects Adrian Rios and Iris Fung.